What We Do

We have been serving the retirement and investment needs of families, individuals, nonprofits, and businesses for more than 50 years.

Wealth Management

We specialize in custom portfolios, managed in house by our advisors, based on our clients’ specific needs.

Retirement

We focus on a conservative and steady financial plan to make the most of your retirement.

Alternative Investments

We believe in the importance of diversification within your portfolio beyond managed accounts.

 

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50

Years in Business 

800

Families Served

9

Staff Members

10

Softball Seasons Played 

Our History

We are a full service financial planning firm serving the investment management needs of the North Florida region for over 50 years.

First Franklin Team

 

1966

George F. Ewing founds George F. Ewing Insurance with an emphasis on Life Insurance, 401k management and Mutual Funds.

1973

George F. Ewing Insurance becomes affiliated with Sun Life of Canada.

1982

The agency expands its services to include Property Casualty Insurance.

1998

George F. Ewing Insurance is renamed First Franklin Financial Services in honor of George’s father, Leonard Franklin Ewing, the “First Franklin.”

2000

Brett F. Ewing moves back to Tallahassee and joins the firm.

2008

Brett takes over operations of First Franklin, the firm earns its first Quantum Leap Award..

2009

George retires but remains at the firm to act as Comptroller.

2011

First Franklin acquires its Palm Coast branch and partners with the Florida division of Burke Financial.

2013

First Franklin earns the Top Advisory Firm Award.

2014

First Franklin wins its second Quantum Leap Award.

2015

First Franklin wins its third Top Advisory Firm Award and the firms first MVP of the Year Award.

2016

The firm is recognized receives nationwide coverage in the Wall Street Journal, Investment News and USA Today

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Our Team

Meet the team behind First Franklin Financial. We're dedicated to helping you live comfortably.

George F. Ewing

George F. Ewing

Founder, Comptroller
Brett F. Ewing

Brett F. Ewing

Owner, Branch Manager, Advisor
Lance Mitchell

Lance Mitchell

Advisor, Research Director
Colin Stark

Colin Stark

Operations Manager
Chelsea Gold

Chelsea Gold

Marketing Coordinator
Tré Warren

Tré Warren

Financial Analyst
Carolyn Milgrom

Carolyn Milgrom

Service Assistant
Beth Lawless

Beth Lawless

Receptionist
George F. Ewing

George F. Ewing

Founder, Comptroller
Brett F. Ewing

Brett F. Ewing

Owner, Branch Manager, Advisor
Lance Mitchell

Lance Mitchell

Advisor, Research Director
Colin Stark

Colin Stark

Operations Manager
Chelsea Gold

Chelsea Gold

Marketing Coordinator
Tré Warren

Tré Warren

Financial Analyst
Carolyn Milgrom

Carolyn Milgrom

Service Assistant
Beth Lawless

Beth Lawless

Receptionist

Community

Contact Us

Big or small, we’ve got a solution when you need it. Our financial services team can't wait to learn more about you.