What We Do


We have been serving the retirement and investment needs of families, individuals, nonprofits, and businesses for more than 50 years.

Wealth Management

We specialize in custom portfolios, managed in house by our advisors, based on our clients’ specific needs.

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Research

We are a nationally recognized macroeconomic research firm based out of Florida’s capital city

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Financial Planning

We believe in the importance of diversification within your portfolio beyond managed accounts.

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FIRST FRANKLIN IN THE NEWS AND MARKET COMMENTARY


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Our History


We are a full service financial planning firm serving the investment management needs of the North Florida region for over 50 years.

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1966

George F. Ewing founds George F. Ewing Insurance with an emphasis on Life Insurance, 401k management and Mutual Funds.

1973

George F. Ewing Insurance becomes affiliated with Sun Life of Canada.

1982

The agency expands its services to include Property Casualty Insurance.

1998

George F. Ewing Insurance is renamed First Franklin Financial Services in honor of George’s father, Leonard Franklin Ewing, the “First Franklin.”

2000

Brett F. Ewing moves back to Tallahassee and joins the firm.

2008

Brett takes over operations of First Franklin, the firm earns its first Quantum Leap Award.

2009

George retires but remains at the firm to act as Comptroller.

2011

The firm acquires its Palm Coast branch and partners with the Florida division of Burke Financial and begins releasing its economic research to the public

2013

First Franklin earns the Top Advisory Firm Award.

2014

First Franklin wins its second Quantum Leap Award.

2015

First Franklin wins its second Top Advisory Firm Award and the firms first MVP of the Year Award.

2016

The firm receives nationwide coverage in the Wall Street Journal, Investment News and USA Today.

2017

First Franklin wins its fourth consecutive Top Advisory award. The firm is featured on Fox Business News and CNBC Asia.

2018

First Franklin wins its fifth consecutive Top Advisory award.

2019

The firm is featured on Bloomberg Daybreak, Yahoo! Finance  and Forbes.

2020

First Franklin was named Advisory Branch of the Year

2021

- First Franklin was named Advisory Branch of the Year

- Brett featured in CNN Business, Yahoo Finance, Bloomberg, Market Watch and Reuters

2022

- Brett was featured on Fox Business with Charles Payne

- Brett is named Top Producer and Top Advisor of the Year, out of 650 competing offices.

- Completed building and moved into the new First Franklin building in October.

2023

- First Franklin was named Top Branch of the Year

Our Team


Meet the team behind First Franklin Financial. We're dedicated to helping you live comfortably.

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FOUNDER, COMPTROLLER
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OWNER, CHIEF MARKET STRATEGIST, ADVISOR
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ADVISOR, RESEARCH DIRECTOR
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OPERATIONS MANAGER
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Allison Rudd

MARKETING AND PUBLIC RELATIONS COORDINATOR

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ADVISOR, RESEARCH ANALYST
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SERVICE ASSISTANT
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William Saunders

SERVICE ASSISTANT
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Hannah Burkhead

OPERATIONS AND MARKETING ASSISTANT

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Tara Shiring

OPERATIONS ASSOCIATE

 
 

Contact Us


Big or small, we’ve got a solution when you need it. Our financial services team can't wait to learn more about you.

Our Contact Info


  • 2100 FLEISCHMANN ROAD, TALLAHASSEE, FL 32308
  • (850) 422-7724
  • FIRSTFRANKLINFS.COM

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