What We Do
Wealth Management
Research
Financial Planning
FIRST FRANKLIN IN THE NEWS AND MARKET COMMENTARY
‘Our call is that you should be invested in small, mid-caps, industrials, utilities’: Ewing
Articles, InsightsView Original Post by BNN Bloomberg March 16, 2026 at 5:01PM EDT Brett Ewing, chief market strategist at First Franklin Financial Services, joins BNN Bloomberg to provide an outlook for the markets. Watch on YouTube Watch on BNN...
Big Tech Stocks Were Expensive. Then the Market Turned on AI
Articles, InsightsView Original Post by Jeran Wittenstein and Ryan Vlastelica, Fri, March 6, 2026 at 2:53 PM EST (Bloomberg) — For most of the past decade, investors have had to pay exorbitant prices to own a piece of the world’s biggest technology comp...
Why Big Tech’s slide is the best thing to happen to your portfolio
Articles, InsightsProvided by Dow Jones. Originally Posted Mar 2, 2026, 7:55 AM By Brett Ewing After the AI correction, megacap tech stocks are becoming more realistically valued – and still offer solid growth Investors have been nervous about an AI corre...
Brett Ewing with Bloomberg – 13 Feb 2026
Articles, Economic Update, InsightsBrett Ewing quoted by Bloomberg on Friday, Feb 13, 2026. For the past two and a half years, AI stocks have absorbed virtually all money flow while the rest of the market languished, but the AI monopoly on capital flows is ending, accordi...
Community
Our History
1966
George F. Ewing founds George F. Ewing Insurance with an emphasis on Life Insurance, 401k management and Mutual Funds.
1973
George F. Ewing Insurance becomes affiliated with Sun Life of Canada.
1982
The agency expands its services to include Property Casualty Insurance.
1998
George F. Ewing Insurance is renamed First Franklin Financial Services in honor of George’s father, Leonard Franklin Ewing, the “First Franklin.”
2000
Brett F. Ewing moves back to Tallahassee and joins the firm.
2008
Brett takes over operations of First Franklin, the firm earns its first Quantum Leap Award.
2009
George retires but remains at the firm to act as Comptroller.
2011
The firm acquires its Palm Coast branch and partners with the Florida division of Burke Financial and begins releasing its economic research to the public
2013
First Franklin earns the Top Advisory Firm Award.
2014
First Franklin wins its second Quantum Leap Award.
2015
First Franklin wins its second Top Advisory Firm Award and the firms first MVP of the Year Award.
2016
The firm receives nationwide coverage in the Wall Street Journal, Investment News and USA Today.
2017
First Franklin wins its fourth consecutive Top Advisory award. The firm is featured on Fox Business News and CNBC Asia.
2018
First Franklin wins its fifth consecutive Top Advisory award.
2019
The firm is featured on Bloomberg Daybreak, Yahoo! Finance and Forbes.
2020
First Franklin was named Advisory Branch of the Year
2021
First Franklin was named Advisory Branch of the Year
Brett featured in CNN Business, Yahoo Finance, Bloomberg, Market Watch and Reuters
2022
Brett was featured on Fox Business with Charles Payne
Brett is named Top Advisor of the Year, out of 650 competing offices.
Completed building and moved into the new First Franklin building in October.
2023
First Franklin was named Top Branch of the Year
2024
Brett is named Top Advisor of the Year, out of 650 competing offices.
Brett received Top Advisory Services of the year, out of 650 competing offices.
First Franklin was named Top Branch of the Year.
2025
Brett is named Top Advisor of the Year, out of 650 competing offices.
Brett received Top Advisory Services of the year, out of 650 competing offices.
First Franklin was named Top Branch of the Year.
Our Team
Allison Rudd
MARKETING AND PUBLIC RELATIONS COORDINATOR
William Saunders
ADVISOR, RESEARCH ANALYST
Hannah Burkhead
OPERATIONS AND MARKETING ASSISTANT
Tara Shiring
OPERATIONS ASSOCIATE